For most of us, tourism is just an elitist activity that does not involve or benefit the community living in a tourist hot spot. Does tourism have a social responsibility? Can tourism be utilized as a vehicle for greater social awareness among the people?

Lullaby@Varkala is a pioneering project that answers these pertinent questions. By facilitating interaction between tourists and locals and by channeling the wealth of tourism for the uplifting of children, women and economically weaker sections of society. Lullaby seeks to create a symbiotic relationship between tourism and the populace.

This path breaking project Lullaby@Varkala is conceived by Kerala Travels Interserve Ltd who were involved in many innovative tourism projects like Periyar Tiger Trail, world of wings etc. KTIL has been in the forefront of attempting and realizing many imaginative travel and tourism products focussed in Kerala State since 1961. The periyar Tiger trail won the national award for the best innovative tourism product and been selected as one of the best 20 practical papers on tourism by PATA Monacco. Lullaby@Varkala being implemented in association with ICDS Varkala, Prochild (NGO based in Varkala Constituted for implementing the project) above all, with the people of Varkala. The project is first of it's kind in India and is a unique model for socially relevant tourism initiatives.

The project aims at social and economic empowerment of the people of Varkala through the powerful tool of Tourism, which seeks to create a society that is self sufficient, aware and empowered. The tourism with a human touch is the basic theme whereby we take take 'tourism' and community beyond tomorrow.

The project is implemented in phases with various programs that ensure the meaningful engagement of all sections of the society and visiting tourists through supply of nutrition to children, organic and community farming, handicraft and embroidery production and sales, interactive sessions, tourism friendly initiatives etc.